All eyes are on artificial intelligence right now, and MDC Media Partners is seizing the moment with the launch of Born, an AI-focused agency. The shop, founded by Michael Nicholas, entrepreneur-in-residence and chief experience officer at MDC Media Partners, "is the first agency of its type," said Martin Cass, CEO of MDC Media Partners. "There are lots of people who can write the copy and some who can do the technical stuff, but nobody who is bringing the two together," he added. Mr. Nicholas will retain his role within MDC Media Partners while overseeing Born, along with Max Fresen, the new agency's chief creative officer. Mr. Fresen joined Born from DigitasLBi, where he served as senior-VP, creative of experience design.